Content Intelligent Platform

Content Intelligence platform integrates with various technologies to then be applied to content marketing. These technologies include:

Artificial Intelligence (AI)
You are certainly no stranger to this one technology. Artificial Intelligence or artificial intelligence is a technology that allows computer machines to do work and react like humans. Using AI, companies can perform tasks that require human intelligence, learning, and decision making.

Using machine learning, AI is able to generate insights to optimize content to reach the right time and audience. This ability can be done based on the large amount of data and limited input it has.

Machine Learning
Machine learning is a tool for analyzing the color of content, making data-driven decisions, and identifying patterns. Machine learning is a branch of Artificial Intelligence which is based on the idea that systems can identify patterns, learn from data, and make decisions with minimal human intervention.

This tool has been widely used by industries that have large amounts of data. Thanks to machine learning, real-time data insights collected can make companies work more efficiently or be superior to competitors.

Natural Language Processing (NLP)
NLP is also a branch of AI that enables machines to read, understand, and derive meaning from human language, such as text or speech. Companies using NLP will be able to determine the comments customers leave about products by analyzing and generating information in sources, such as on social media.

Big Data
Big data is a collection of very large amounts of data that are analyzed to produce trends, associations and patterns, especially those related to human interaction and behavior. Big data is used for a variety of things, such as predicting stock performance, seasonal buying habits, and so on. Analytics on big data can help improve all business operations, including product ranges, creating effective marketing campaigns, to the ability to adjust customer expectations.

For example, when you search for a product on the marketplace. The next time you open the marketplace, a similar product will appear on the start page that is recommended for you.